The consumer and retail industry is all about reaching out to many people to get them to buy their products. If retail companies want to expand, they need more clients. That is why they are trying to access new markets. However, issues arise when it comes to language and cultural barriers. In fact, over 70% of people spend the greatest amount of time on websites that are in their own language. This means that companies absolutely need good translation of their content. It helps to create an experience that feels local and welcoming to the client.
It’s not enough to just get your products and services in front of new markets, you have to consolidate, saturate, and regulate to move beyond borders effectively.
Successful expansion into new markets requires a deep appreciation of different cultures and language nuances. It’s why Transee is the preferred language services provider for some of the best-known retailers in the world. With our consultancy-based approach, translation services are tailored to the precise needs of every client.